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Image of Helen Laidlaw, Hamilton Business Advisor. Waikato, New Zealand.

Partner for Success

More time. More profit. Less stress. With someone beside you.

TRANSFORMING BUSINESSES • TRANSFORMING LIVES

Ongoing support.
Clear strategy.
Practical next steps.

You’re smart. Driven. You’ve worked bloody hard to get your business to where it is.

It’s solid. Successful, even. But lately, you’ve hit a ceiling.

Every decision still runs through you. Your days are full, but progress feels slow. You know there’s more potential but you’re not sure how to unlock it without burning out.

You’ve taken it as far as you can on your own. Now it’s time to get the right support to take it further.

That’s where I come in.

Image of Helen Laidlaw, Hamilton Business Advisor laughing with a client. Waikato, New Zealand.

This isn’t a course or a one-off session. It’s a partnership.

We work together, month by month, to build a stronger, more valuable business. One that doesn’t rely on you for everything.

I don’t do fluff. I’m not here to give you vague pep talks or tell you to "dream big."

What I do is practical, tailored business advisory support that helps you fix what’s not working and strengthen what is, across Time, People, Purpose, Energy, and Profit.

Together we'll:

  • Free up your time and headspace

  • Strengthen your team and structure

  • Get clear on your goals and priorities

  • Make better decisions, faster

  • Increase profitability and long-term value

You don’t need a full-time business partner.

You just need someone in your corner; someone who knows what they’re doing and won’t let you drop the ball.

Who is Partner for Success for?

Partner for Success is designed for service-based business owners who’ve built something solid, but know it could run better.

You’re proud of what you’ve achieved, but you’re also frustrated.
You’ve hit a ceiling. Things work… but not without you.
Hard work alone is no longer enough.

Maybe you want to free up time so the business isn’t so dependent on you.
Maybe you want to strengthen your team, improve profit, or finally get those systems humming.
Or maybe you just want to enjoy your business again, without feeling constantly exhausted.

That’s where Partner for Success comes in.
Together, we’ll focus on the areas that matter most - Time, People, Purpose, Energy, and Profit - and strengthen each one so your business runs better, feels easier, and is worth more today than it was yesterday.

There is no one-size-fits-all formula for business success

But there are five areas that every strong business gets right.

Time, People, Purpose, Energy, and Profit.

In Partner for Success, we focus on strengthening these five areas, because when they work properly, everything else clicks into place.

  • Time - Create space to focus on what really matters; with the right systems, planning, and structure so the business doesn’t rely on you every minute.

  • People - Build a capable team and strong relationships with customers and suppliers, so everyone’s moving in the same direction.

  • Purpose - Get clear on where you’re heading, why it matters, and the practical steps to get there. No more drifting, just focused progress.

  • Energy - Design a business that fuels you, not drains you; one that fits the life you actually want to live.

  • Profit - Understand your numbers, fix the leaks, and turn effort into genuine reward.

When all five work together, you create true business wealth.

How it works

Image of Helen Laidlaw, Hamilton Business Advisor. Waikato, New Zealand.

'Check The Fit' Meeting (15 minutes)

A free call to discuss your business needs and see if we’re the right fit. No pressure, just a conversation.

Image of Helen Laidlaw, Hamilton Business Advisor planning with client. Waikato, New Zealand.

Proposal and Business Advisory plan

If we decide to move forward, I’ll send you a tailored proposal outlining the focus areas, structure, and investment for your advisory plan.

Image of Helen Laidlaw, Hamilton Business Advisor. Waikato, New Zealand.

Ongoing Business Advisory Meetings

Once you’re on board, we’ll schedule regular sessions (once or twice a month) where you’ll get structured support, accountability, and expert guidance.

Partner for Success: Your Next Best Investment

Pricing starts from $4,500+GST for a minimum 3 month commitment. After that, supports continues month-to-month, starting at $1,500 + GST per month, depending on the size and complexity of your business and whether we meet once or twice a month. Payment is due on the 20th of each month.

No lock-ins. Just honest, practical advice that gets results.

Frequently asked questions

How do I know if Partner for Success is right for my business? 

If your service business is solid but stuck ie: too reliant on you, not as profitable as it could be, or lacking structure; then this is for you. It’s best suited to owners who are ready to make changes but need expert support to do it.

What kind of businesses do you work with?

Mostly NZ service-based, owner-led businesses with 5+ staff and more than $500k in turnover. I work with people who are great at what they do but need help making their business less reliant on them.

Do you work with other service-based businesses in my industry?

I only work with one business in the same industry in the same town. I am 100% committed to your success.

Is this a business coaching program?

No, this is tailored business advisory. It’s practical, strategic support with clear actions, not vague advice or one-size-fits-all frameworks.

What happens in our sessions?

Each session is focused on what matters most. We review performance, discuss challenges and opportunities, and agree on clear actions to move the business forward

Can I cancel at any time?

There’s a 3-month minimum to get real traction. After that, it’s month-to-month with no lock-in contracts; just support when you need it.

Will this help me prepare my business for sale?

Absolutely. Many of my clients use Partner for Success to increase business value and get ready for succession or sale.

How quickly will I see results?

That depends on your business and how quickly you implement. Most clients start seeing shifts in profitability, systems, and team performance within the first 2–3 months.

Do we meet in person or online?

Sessions are held via Teams, so location isn’t an issue. If you’re in Hamilton, I’m happy to meet in person.

How do I get started?

Start by booking a free 15-minute check-in call. We’ll see if we’re a good fit, and I’ll walk you through the next steps.

Not sure if this is the right fit?

If you are not quite ready for the Partner for Success, you might prefer one of these options:

Image of Helen Laidlaw, Hamilton Business Advisor planning with client. Waikato, New Zealand.

Accountable AF

Get your goals out of your head and into action with two foundation sessions, quarterly reviews, and bi-weekly check-ins to keep you moving.

Image of Helen Laidlaw, Hamilton Business Advisor. Waikato, New Zealand.

90-Minute Deep Dive

Tackle one key issue in your business with a focused session and immediate action steps.

Image of Helen Laidlaw, Hamilton Business Advisor chatting with client. Waikato, New Zealand.

Business WOF

Every car needs a WOF... and so does your business. 

Find out which areas are humming and which could use a tune-up by completing the Business WOF. In less than 5 minutes, you’ll know where your business is strong, where it needs attention, and what to focus on first to get it roadworthy for the journey ahead.

Image of Helen Laidlaw, Hamilton Business Advisor. Waikato, New Zealand.

Business Clarity Workbook

A free, in-depth, and highly practical, 26 page guide to create clarity in your business.

WALKING BESIDE BUSINESS OWNERS EVERY STEP OF THE WAY

 

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