Meet Helen Laidlaw, Business Advisor
Helping business owners build profitable businesses that give them real choice.
TRANSFORMING BUSINESSES • TRANSFORMING LIVES
Business is easier when you're not doing it alone.
Running a trades or service business comes with big decisions, shifting priorities, and a to-do list that never ends.
It’s easy to fall into the trap of working harder instead of smarter. Reacting to problems, stuck in the day-to-day, and never quite getting the time or freedom you expected when you started.
The good news is that it doesn’t have to be like that!
Since 2016, I’ve been helping trades and service business owners step back, see the bigger picture, and make clearer decisions, so their businesses become more profitable, more resilient, and less reliant on them personally.
Whether you need support making confident decisions, improving profitability, or building the capacity to step away without everything stalling, I’m here to help.
Hi, I'm Helen Laidlaw
I’ve always believed a great business comes down to three things:
knowing where you’re going
having simple systems that actually work
and keeping a close eye on the money
But the real difference?
Having someone in your corner to guide you, challenge your thinking, and help you make decisions with confidence.
Think about building your dream home.
You wouldn’t just start pouring concrete and hope for the best.
You’d work with someone who helps you think through the design, spot issues early, and make sure everything rests on a solid foundation.
That’s what I do - for trade and service business owners.
I help you design a profitable business that works well, supports your life, and gives you the flexibility to choose how involved you want to be.
My Background
After completing my degree in business and accounting at the University of Waikato, I became a Chartered Accountant (CA ANZ) in 1996.
Over the next 20 years, I worked as a CFO (Chief Financial Officer) across New Zealand, Australia, and the UK, supporting SMEs and public sector organisations to make better financial and strategic decisions.
In 2016, I shifted into business advisory with one clear goal:
to help more service-based business owners build stronger businesses.
I’m a certified member of the Institute of Advisors, a global organisation focused on lifting the standard of business advisory services around the world.
But titles and qualifications aside, my clients work with me because I’m straight-talking, practical, and committed to helping them succeed.
I say what I mean.
I do what I say.
And I care deeply about the people I work with.
What my clients value most
Having a business advisor they can trust
Someone to bounce ideas off before making big decisions
Being challenged in the right way
Moving from uncertainty to clear, practical action
Let's Talk
If you’d like to talk things through, you can call me on 021 548 082,
or fill in the form below for a free, no-obligation chat.
I’d love to hear what’s going on in your business - and see if I can help.
Contact Helen Laidlaw
Location:
Hamilton, Waikato, New Zealand
Email:
helen@laidlawconsulting.co.nz
Phone:
021 548 082
Hours:
Monday - Friday
9am - 5pm
Appointments by arrangement
YOU DON'T HAVE TO FIGURE IT ALL OUT ALONE
A New Zealand Business Advisor helping established, trades and service-based business owners, create clarity, profit, and freedom in their business and life.