Accountable AF
Because good intentions don’t get sh*t done.
TRANSFORMING BUSINESSES • TRANSFORMING LIVES
Ideas are easy. Execution needs accountability.
You’ve got the ideas. You’ve got the drive.
What you don’t always have is the structure (or someone holding you to it).
That’s where the Accountable AF Framework comes in.
It takes the goals floating around in your head and turns them into a clear plan, with just enough accountability to make sure you actually stick to it.
No more “I’ll get to it next quarter.”
No more watching the urgent drown out the important.
Just clarity, structure, and steady progress, with you staying Accountable AF.
A practical framework that makes things happen.
Together we’ll take your ideas out of your head, turn them into a plan and actually get sh*t done.
The Accountable AF Framework gives you:
A fresh perspective on what you really want
A clear business direction that supports your goals
A 90 day plan that breaks big goals into small, doable steps
Regular nudges and support so you follow through.
It’s about putting structure around your intentions, and giving you the accountability to make them real.
Ready to stop circling the same ideas and finally move forward?
Who is Accountable AF for?
This is ideal for business owners who already know (roughly) what they want, but struggle to make it happen.
You’ve got ideas, but they live in your head instead of on paper.
You start each quarter with good intentions… but other things always take priority.
You’re great at working in the business, but not so good at carving out time to work on it.
You know accountability works; because without it, progress slips.
You don’t need to be in crisis.
You just need structure, focus, and someone to keep you accountable AF, so you finally get the important stuff done.
What we'll cover together
Stage 1: Foundations
We start by getting the big stuff out of your head and onto the table:
Your personal vision - the life you actually want to be living.
Your business vision - how the business needs to perform to support that life.
Two clear visions, side by side. These become the anchors for every decision.
Stage 2: Quarterly Rhythm + Accountability
With your visions set, we shift into action.
Quarterly Action Plan - break your goals into simple, doable tasks with dates + responsibilities.
Bi-weekly check-ins - short updates from you, reviewed by me. I’ll give nudges, clear blockages, and make sure you don’t drift.
Quarterly Review - a 90-minute reset to reflect, tackle challenges, and set priorities for the next quarter.
Getting clear on your direction, and staying accountable to it, is one of the best investments you can make in your business (and yourself).
How it works
'Check The Fit' Meeting (15 minutes)
A free call to discuss your business needs and see if we’re the right fit. No pressure, just a conversation.
Foundations
Two online sessions (around 90 minutes each) in the first month where we strip everything back and get clear on the essentials.
Ongoing Accountability
Quarterly reviews and Bi-weekly check-ins to help you stay focused and take action
What my clients say
"Helen came in to our business when things were okay, not great, and needing some direction. We had several sessions over 6 weeks and she worked through our long background of how we got to where we were and helped us navigate what we wanted going forward. It was a pivotal moment for us and our business and I couldn’t be more grateful for her knowledge, experience and ability to cope with a complex situation and move it forward."
Anna Smart, BFT One Tree Hill, Auckland
What my clients say
"Helen has been amazing to work with. She has "a spade is a spade" approach which we really needed in our business. Helen is very professional and easy to get along with and a great asset to have looking over our businesses. We would 100% recommend Helen to any business big or small."
Marcus Smith, Marcus Smith Builders, Morrinsville
What's the investment for the Accountable AF Framework?
Setup Fee (Month 1): $1,250 + GST
Covers your two foundation sessions to set your personal and business visions.
Ongoing Fee (Month 2 onward): $450 + GST per month
Includes quarterly planning, bi-weekly check-ins, and quarterly review sessions.
Minimum Commitment: 4 months
This ensures you experience the full rhythm and value of the framework.
No hidden extras. Just a clear structure, steady accountability, and progress you can see quarter by quarter.
Frequently asked questions
What is Accountable AF exactly?
It’s my Accountability Framework, designed to help you get clear on your personal and business vision, then keep you on track with quarterly planning, check-ins, and reviews. Think of it as structure and accountability, without the intensity of full monthly advisory.
Who is this best suited for?
Business owners who already know (roughly) what they want, but struggle to make it happen. If your ideas live in your head, good intentions slip, and the urgent always wins over the important… this is for you.
How is this different from Partner for Success?
Partner for Success is more hands-on; regular meetings, deeper involvement, and strategic advice across all areas of the business. Accountable AF is lighter-touch. It’s about setting a clear direction and holding you accountable quarter by quarter, so you stay focused and keep momentum.
What do we actually cover?
We start with your personal vision (what kind of life you want) and your business vision (how the business needs to perform to support it). From there, we break it down into quarterly action plans, bi-weekly check-ins, and reviews.
Do I need to prepare anything beforehand?
Nope. Just bring an open mind and a willingness to be honest about what you want (and what’s getting in the way). I’ll guide the rest.
Do we meet in person or online?
Sessions are held online via Teams, so location isn’t an issue.
What if I want ongoing support?
Easy. We can talk about whether ongoing advisory is the right fit for you. A lot of clients start here and then step into my Partner for Success programme once they see the difference it makes.
How do I get started?
Start by booking a free 15-minute check-in call. We’ll see if we’re a good fit, and I’ll walk you through the next steps.
Not sure if this is the right fit?
If Accountable AF is not for you, you might prefer one of these options:
90-Minute Deep Dive
Tackle one key issue in your business with a focused session and immediate action steps.
Partner for Success
Ongoing support, strategic guidance, and accountability to help you increase profitability and build a business that works for you.
Business WOF
Every car needs a WOF... and so does your business.
Find out which areas are humming and which could use a tune-up by completing the Business WOF. In less than 5 minutes, you’ll know where your business is strong, where it needs attention, and what to focus on first to get it roadworthy for the journey ahead.
Business Clarity Workbook
A free, in-depth, and highly practical, 26 page guide to create clarity in your business.
YOU DON'T HAVE TO FIGURE IT ALL OUT ALONE
A New Zealand Business Advisor helping established, service-based business owners, create clarity, profit, and freedom in their business and life.